DeRosa started TruEarth to capitalise on this opportunity of providing ready to eat healthy gourmet preparations to these growing dual income households. So conclusively there was a need to reduce the prices in order to appeal to the pockets of the target consumer.
This provides a positive impetus to monetize on the opportunity at hand. However, Pizza sales in recent years have been hit by rising health concerns and popularity of diets which restrict unhealthy food intakes.
Be very slow with this process as rushing through it leads to missing key details. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand.
When we are writing case study solution we often have details on our screen as well as in our head. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information.
Step 3 - TruEarth Healthy Foods: Since the research and study has been conducted in high potential markets only, a fair idea of true market penetration and reception of the product cannot be gauged from these studies.
The last of threats, manifests itself in the lack of an in depth study of the situation. Thirdly, the real opportunity lies in providing an option healthier than take away or restaurants and fresher than frozen pizza, and one which is pocket friendly too.
This should be the alternative of choice, if TruEarth is doubtful about the appeal of its offering or is not satisfied or fully convinced by the research Nielsen has undertaken.
Conclusion Concluding from the case study analysis by way of studying the situation, determining the problem and analysing the available alternatives, we have been able to recommend a course of action that should be taken by the company. Stated below is a brief SWOT analysis to arrive at the core problem at hand: If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.
You have to recommend business unit level recommendations. Hence, TruEarth will be in a better position to modify according to market needs or take pre-emptive steps in this regard.
Begin slowly - underline the details and sketch out the business case study description map. Secondly, the fact that the American consumer does not want to cut out on Pizza consumption and still rising awareness about health concerns and ill effects of available pizza options is making the consumer crave for a healthier pizza meal.
Drawing a motivation chart of the key players and their priorities from the case study description. Business environments are often complex and require holistic solutions. Market Research for a New Product Introduction Brief Case case study solution After refreshing your mind, read your case study solution critically.
However this trend also implied that there was increasing time poverty at the hands of a usual household to prepare meals at home. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.
However, sustaining its first mover advantage and sizeable market share, TruEarth is thinking on the lines of launching a unique healthy pizza offering.TruEarth’s dilemma to launch a new pizza product TruEarth, maker of gourmet pastas, sauces and meals, has successfully launched a new product named Cucina Fresco in and took the first mover advantage in healthy food industry.
Do the SWOT analysis of the TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case). SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. TruEarth Healthy Foods: Market Research for a New Product 1.
What is the competitive situation in this category (SWOT)? There is existing competition in the pizza category.
There are several other options, such as, takeout or delivered pizza, restaurant pizza, refrigerated pizza, frozen pizza, and %(2). Transcript of TruEarth Healthy Foods: Case Study. TruEarth Healthy Foods: Case Study Hannah Collins Stephanie Jackson Kristin Murphy Decide whether or not to launch TruEarth’s pizza line and at what volume and price If launched, decide when to introduce the pizza products SWOT.
Marketing Management- TruEarth Health Foods Case - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online.5/5(2). TruEarth Healthy Foods Market Research for a New Product Introduction Case Solution The company could create higher customer perceived value by first penetrating the market with this product.Download